sweater and cross

brand identity

Sweater and Cross is a brand that I created, it is a Christian-focused sweater brand that uses its brand to spread the gospel also donating some of its profits to missions, and those in need. I designed a brand identity with three types of logos, a monogram, a wordmark, and a pictorial symbol. I also combined the wordmark with the monogram and pictorial symbol as these could go together. I put together a colour palette and inspiration board that communicated the feel of the brand and showed what kind of imagery and designs this brand would have. The key goals were to express the personality of the name, consider the clarity of communication and create memorable graphics.